Your homemade
Italian Zest lemonata

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Take refuge from the heat of the midday sun and experience Dolce & Gabbana’s refreshing scents.
Play now!

A global web and retail launch

We developed a game (available online and at points of sale in 30 markets worldwide) where the user had to slice as many fruits as they could in a given time.

Personalized social assets

Based on their performance and score, as a reward, players received a custom social asset to share on their profiles along with a personalised fragrance recommendation.

A digital and physical experience

From web to instore user experience, the Lemonata game engaged clients with the new Italian Zest fragrance in a natural way.
By deploying digital animations at points of sale across 30 markets, the game reached 22k players who spent an average of 2 minutes each using it.
Awwward Google
22k+ players
30 markets
12 languages