What makes
you blush?

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Re-discover the sulfurous Orgasm collection, ie. NARS Cosmetics iconic range of products, through an online and retail emotional experience.
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Join the
Orgasm Tour

NARS Cosmetics took a customised Airstream trailer on the road to bring the newest Orgasm collection to beauty fans at major retail destinations across Europe.

One tour, two experiences

Working closely with the retail and digital teams, we conceived a web based experience in line with the real life Airstream tour.

Inspiring shoppers worldwide

Via an online competition, we gave shoppers the opportunity to win exclusive coupons that could be used to buy NARS’s luxurious products online, instore and on the Airstream.
The tour spanned three European countries and nine cities, kicking off in Paris and culminating at London’s Covent Garden.
60k visitors
48.7k players
93% mobile usage